Choosing the right career path for you can feel overwhelming at first. This is particularly true when you have to decide at a young age, as many of us do before heading to university. The subject that you choose to study will have a significant impact on the opportunities that are available to you in the future, so it’s important to keep this in mind when making your choice.
Fortunately, with a marketing degree, the opportunities are vast. With such a broad range of topics covered throughout your studies, you’ll come away with transferable skills and knowledge that can benefit you in a multitude of different careers.
In this article, we look at three of those paths that a degree in marketing could take you down.
Brand management
Brand management is a field that is closely tied to marketing. As a brand manager, you’ll be responsible for shaping the perception of a brand. This means creating and maintaining a positive image, ensuring that the brand’s messages are consistent with the company values and appropriate across the board.
The strategic thinking you’ll learn while studying marketing can be incredibly valuable in this field. From curating unique and identifiable content to designing brand imagery and marketing campaigns, each area of brand management can benefit significantly from expert marketing knowledge.
Content writing
A large part of the marketing industry is copywriting. Whether it’s for social media, websites or blog posts, knowledge of marketing techniques can help to make the content all the more engaging. Not only that, but in a marketing degree, you’ll learn how to identify and understand target audiences, meaning you can tailor marketing campaigns to the consumer.
Copy that is more specific can be more engaging for the reader, resulting in a higher success rate from campaigns than if the content were more generic.
Market research
While market research ties into many other careers within marketing, it’s actually a well- established role of its own. The value of insights into customer behaviour, trends and preferences is gaining recognition, and an increasing number of businesses are looking to hire experts.
You’ll learn many of the techniques required to be a successful market researcher in your marketing degree, meaning it’s a field you can enter into right out of university. As a market researcher, you can expect to collect, interpret and analyse data on various different metrics, such as customer surveys, interviews and focus groups. These insights can be incredibly
valuable, as they’ll allow businesses to make informed decisions on their products or services going forward.
An opportunity around every corner
These are just a few of the career opportunities that could be open to you after pursuing a degree in marketing. The field of study teaches skills that are not only useful within the marketing world, but they’ll also transfer to a range of other roles. In fact, marketing graduates can have a competitive advantage over many other applicants, having established the foundations of consumer behaviour and the key analytical skills needed for success.
