The art and practice of businesses appreciating their customers is an excellent opportunity to attract and increase customer loyalty. Good customer appreciation does not have to be overly complicated and expensive. Making the right gesture requires strategic planning and good coordination. Investing in the right customer appreciation gifts increases the chances of a business enjoying return customers. Here is an overview of some customer appreciation gifts and strategies to ensure boosted customer loyalty.
Written appreciation
Nothing beats the sensation of customers receiving a thank you note from a business that they have been loyal to. The good old practice of writing a thank you note is still relevant today. Companies can consider writing a handwritten thank-you note or even sending an SMS or an email with a similar message. Handwritten notes are, however, generally more touching as they create a sense of belonging and uniqueness to the customer.
Offering some tokens
Businesses can also think of offering customers physical tokens in the form of gifts and prizes. The idea of giving some of the best customer appreciation gifts to customers is exceedingly relevant as it creates enhanced business-customer bonding. Giving customers wrapped gifts of any size, ranging from a branded pen to branded attire and electronic devices is a great way to make the customer feel that his or her relationship with the business is mutually beneficial.
Offering referral programs
The referral programs idea can offer great mutual benefit to a business and the customer concerned. Allowing customers to earn some tokens from referring other people ensures that the customer remains loyal and dedicated to the word-of-mouth form of marketing. Customers who have been appreciated before for referring other people to the business are generally highly likely to stay committed and loyal to the business.
Remembering customers’ birthdays
Birthdays are exceptional opportunities for every business to blossom their relationships with their customers. Every company that has invested in proper customer relationship management structures should pay attention to customers’ details, such as birthdays and other personal events in the calendar. The business should take the opportunity to send customers a birthday wish in the form of handwritten notes gifts or even shout outs on social media channels. Appreciating customers in such a manner creates a unique attachment between the two parties, thereby increasing customer loyalty.
Hosting parties
Most companies tend to host end-of-the-year lunch or dinner parties. They can be a great opportunity for the company to consider inviting loyal customers. During the party, the customers get a chance to interact with other customers as well as the business’s workers and the administration. Besides, during the parties, the company can take the opportunity to offer some of the best customer appreciation gifts that create a lasting memorable impression. The enhanced bonding experience from such parties is a great way to ensure that the customer remains loyal to the business.
Hosting a customer appreciation day
A company can also think outside the box and offer a customer appreciation day. The day can be set aside to give customers an opportunity to shop and enjoy exciting discounts on the company’s products and services. This day is a great opportunity for the business to create a lasting impression of friendliness to the customers.
